COOKIE POLICY

CLIENTLAKE MARKETING SERVICES

ClientLake (Atarax Media LLC)

https://clientlake.com

Effective Date: November 26, 2025

Last Updated: November 26, 2025

WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to website owners about how visitors use their sites.

This Cookie Policy explains how ClientLake uses cookies and similar tracking technologies on our website and related services. This Policy should be read in conjunction with our Privacy Policy and Legal Disclaimers.

By continuing to use our website, you consent to our use of cookies as described in this Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our website.

1. TYPES OF COOKIES WE USE

We use several types of cookies and similar tracking technologies on our website:

1.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable you to navigate the site, access secure areas, and use basic features. Without these cookies, the services you have requested cannot be provided.

Examples include:

Session management cookies that remember your browsing session
Security cookies that authenticate users and prevent fraud
Load-balancing cookies that distribute traffic across servers

Legal basis: These cookies are necessary for the legitimate interest of operating our website and cannot be disabled.

1.2 Functional Cookies

These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, personalized features. They help us provide you with a better user experience.

Examples include:

Preference cookies that store your settings
Cookies that enable interactive features
Cookies that remember your contact form entries

Legal basis: These cookies are used with your implied consent based on your use of our services.

1.3 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how long users spend on each page, and whether users experience any errors. This information helps us improve the performance and design of our website.

Examples include:

Page view tracking
User engagement metrics (time on site, bounce rate)
Conversion tracking (contact form submissions, consultation bookings)
Error tracking and diagnostics

Legal basis: These cookies are used based on your consent (where required) or our legitimate interest in improving our services.

1.4 Advertising and Marketing Cookies

These cookies may be used to deliver advertisements that are relevant to professional audiences interested in legal marketing services. They are also used to measure the effectiveness of advertising campaigns. These cookies may be placed by us or by third-party advertising partners with our permission.

Examples include:

LinkedIn advertising cookies that track professional engagement
Facebook Pixel cookies that track ad interactions (if we implement Facebook advertising)
Retargeting cookies that show relevant ads on other platforms
Conversion tracking cookies that measure campaign performance

Legal basis: These cookies require your explicit consent before being placed on your device.

2. SPECIFIC COOKIES AND TRACKING TECHNOLOGIES

Our website and services use cookies from both our own systems (first-party cookies) and from third-party services:

2.1 GoHighLevel (GHL) Cookies

Platform: GoHighLevel provides our CRM, contact management, email communications, and appointment scheduling.

Types of cookies used:

Session cookies for form submissions and contact management
Functional cookies for appointment booking and scheduling
Analytics cookies for website usage statistics
Tracking pixels for email open rates and link clicks

Data collected:

Form submissions and contact information
Email engagement (opens, clicks)
Device information and IP addresses
Browser type and preferences
Appointment booking and scheduling data

Duration: Session cookies expire when you close your browser. Persistent cookies may remain for up to 1 year.

More information: GoHighLevel Cookie Policy at https://www.gohighlevel.com/cookies-policy

2.2 LinkedIn Insight Tag

Platform: LinkedIn provides professional advertising and analytics services through the LinkedIn Insight Tag.

Primary cookies:

li_sugr: Browser identifier cookie for advertising and analytics. Duration: 90 days
UserMatchHistory: LinkedIn advertising ID syncing. Duration: 30 days
bcookie: Browser identification for security and bot detection. Duration: 2 years

Data collected through LinkedIn Insight Tag:

Page views and website visits
Button clicks and form submissions
Consultation booking events
Device information (IP address, browser type, operating system)
LinkedIn profile information (if logged into LinkedIn)
Professional demographic data (job title, company, industry)

Purpose:

Measure effectiveness of LinkedIn advertising campaigns
Optimize ad delivery to relevant legal professionals
Build professional audiences for B2B targeting
Track conversions from ads to consultation bookings
Understand professional demographics of website visitors

Important notes:

LinkedIn Insight Tag can link data to your LinkedIn profile if you're logged in
LinkedIn uses this data for professional advertising across its platform
Data is shared with LinkedIn and processed according to their privacy policies

More information: LinkedIn Privacy Policy at https://www.linkedin.com/legal/privacy-policy and Cookie Policy at https://www.linkedin.com/legal/cookie-policy

2.3 Facebook/Meta Pixel and Cookies (If Implemented)

Platform: Facebook (Meta) provides advertising and analytics services through the Meta Pixel and related cookies.

Primary cookies:

_fbp: First-party cookie that identifies browsers for advertising, analytics, and measurement purposes. Duration: 90 days
fr: Third-party cookie used for Facebook advertising, including ad delivery, measurement, and targeting. Duration: 90 days
_fbc: Stores the click ID from Facebook ads to track conversions. Duration: 90 days

Data collected through Meta Pixel:

Page views and website visits
Button clicks and form submissions
Consultation booking events
Device information (IP address, browser type, operating system)
Referrer URL (where you came from)
Facebook profile information (if logged into Facebook)

Purpose:

Measure effectiveness of Facebook advertising campaigns
Optimize ad delivery to relevant audiences
Build custom audiences for retargeting
Track conversions from ads to consultation bookings

Important notes:

The Meta Pixel can potentially link collected data to your Facebook or Instagram profile
Facebook uses this data to build profiles for advertising purposes
Data is shared with Facebook/Meta and processed according to their privacy policies

More information: Meta Privacy Policy at https://www.facebook.com/privacy/policy and Cookie Policy at https://www.facebook.com/policies/cookies

2.4 Zoom Cookies

Platform: Zoom provides video consultation services for scheduled appointments with prospective attorney clients.

Types of cookies used:

Strictly necessary cookies for meeting functionality
Functional cookies for user preferences and settings
Analytics cookies for service quality monitoring

Data collected:

Meeting participant information (name, email, join/leave times)
Device information (IP address, device type, operating system)
Technical data for meeting quality (connection speed, audio/video quality)

Important notes:

Zoom does not use meeting content for marketing purposes
Meeting recordings are only made with explicit participant consent
Zoom encrypts meeting data in transit

Duration: Session cookies expire when the meeting ends or browser closes

More information: Zoom Privacy Statement at https://www.zoom.com/en/trust/privacy/privacy-statement

3. SIMILAR TRACKING TECHNOLOGIES

In addition to cookies, we use other tracking technologies:

Web Beacons (Pixels): Small electronic images embedded in web pages or emails that allow us to count visitors who have accessed specific pages or opened emails, and track engagement with content.

Local Storage: Technology that allows websites to store data locally in your browser, enabling functionality like remembering your preferences.

Session Storage: Similar to local storage but data is cleared when you close your browser tab or window.

Device Fingerprinting: Techniques that collect information about your device configuration to create a unique identifier, used for security and fraud prevention.

4. HOW TO MANAGE COOKIES

You have several options for managing cookies and your privacy preferences:

4.1 Browser Settings

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Here's how to manage cookies in common browsers:

Google Chrome: Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Cookies and website data

Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Note: If you disable all cookies, you may not be able to access certain features of our website. Strictly necessary cookies cannot be disabled as they are essential for the website to function.

4.2 Opt-Out of Advertising Cookies

You can opt out of targeted advertising cookies through several methods:

LinkedIn Ad Preferences: Manage LinkedIn's use of your data for advertising at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Facebook Ad Preferences: Control Facebook's use of your data for advertising at https://www.facebook.com/ads/preferences

Digital Advertising Alliance: Opt out of interest-based advertising from participating companies at http://optout.aboutads.info

Network Advertising Initiative: Opt out at http://optout.networkadvertising.org

Your Online Choices (EU): European users can opt out at http://www.youronlinechoices.com

4.3 Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Our website does not currently respond to DNT signals because there is no industry consensus on how to respond to them. However, you can use the other opt-out methods described above to control tracking.

4.4 Mobile Device Settings

If you access our website through a mobile device, you can control advertising tracking through your device settings:

iOS: Settings > Privacy > Tracking (disable "Allow Apps to Request to Track")

Android: Settings > Google > Ads > Opt out of Ads Personalization

5. CONSENT AND LEGAL BASIS

5.1 Consent for Non-Essential Cookies

For cookies that are not strictly necessary (such as marketing and analytics cookies), we obtain your consent before placing these cookies on your device. By continuing to use our website after being notified of our use of cookies, you consent to our use of cookies as described in this Policy.

5.2 Withdrawing Consent

You can withdraw your consent to cookies at any time by:

Adjusting your browser settings to block or delete cookies
Using the opt-out mechanisms described in Section 4
Contacting us at [email protected]

Please note that withdrawing consent may limit your ability to use certain features of our website.

5.3 Legal Basis for Processing (GDPR)

For users in the European Economic Area, United Kingdom, or Switzerland, we rely on the following legal bases for processing personal data through cookies:

Consent: For marketing and analytics cookies, we process data based on your explicit consent
Legitimate Interest: For functional and performance cookies, we process data based on our legitimate interest in providing and improving our services
Contractual Necessity: For strictly necessary cookies, we process data because it is necessary to provide the services you have requested

6. IMPACT OF BLOCKING COOKIES

If you choose to block or delete cookies, your experience on our website may be affected:

Strictly Necessary Cookies: Blocking these cookies may prevent you from accessing certain website features and submitting contact forms.

Functional Cookies: Blocking these cookies may result in reduced functionality, and you may need to re-enter information each time you visit.

Analytics Cookies: Blocking these cookies will prevent us from understanding how you use our website, which may limit our ability to improve the user experience.

Advertising Cookies: Blocking these cookies will not reduce the number of ads you see, but the ads may be less relevant to your professional interests.

7. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational factors. We will notify you of any material changes by:

Posting the updated Policy on our website
Updating the "Last Updated" date at the top of this Policy
Sending an email notification if the changes significantly affect how we use cookies

Your continued use of our website after such updates constitutes acceptance of the revised Cookie Policy. We encourage you to review this Policy periodically to stay informed about our use of cookies.

8. CONTACT US

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:

ClientLake (Atarax Media LLC)

Email: [email protected]

Website: https://clientlake.com

Mailing Address:
330 S Second Ave #200-1584
Minneapolis, MN 55401

ADDITIONAL INFORMATION

Cookie Consent Management

If you are visiting from the European Economic Area or other jurisdiction requiring explicit cookie consent, you may be presented with a cookie consent banner when you first visit our website. This banner allows you to:

Accept all cookies
Reject non-essential cookies
Customize your cookie preferences
Review this Cookie Policy for detailed information

Data Protection Rights

Your rights regarding data collected through cookies are detailed in our Privacy Policy. These may include rights to access, correct, delete, or restrict processing of your personal data, depending on your jurisdiction.

Business-to-Business Context

ClientLake's website is designed for business professionals (attorneys and law firms) evaluating our marketing services. Our cookie usage reflects this B2B context and focuses on:

Understanding how legal professionals interact with our service information
Measuring effectiveness of professional outreach and advertising
Improving our communication with prospective attorney clients
Facilitating consultation scheduling and business communications

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End of Cookie Policy